unleash limitless style.

Shoedazzle

ShoeDazzle is a subscription-based fashion e-commerce brand offering trend-driven footwear and apparel. Creative focused on high-volume promotional campaigns, monthly marketing campaigns, and conversion-driven marketing across web, email, and social.

My Role

Graphic Designer

Design Assistant -> Jr. Graphic Designer -> Graphic Designer
July 2017 - January 2026

Created high-volume marketing assets across email, website, and social channels. Work included monthly site updates, campaign launches, promotional sales, and celebrity collaborations, while maintaining brand consistency across evolving creative direction. I worked cross-functionally with marketing, merchandising, photo studio, and copywriting.

Campaign Callout: Youdazzle

YouDazzle was campaign that would feature ShoeDazzle influencers and employees. The goal was to create an organic and uplifting feeling that would be more approachable than professional models, and showcase individual styles.

For this campaign, I acted as lead designer, aided with concepting, aided with product selections, handled image selects, and participated as a model (first male on the site 😂).

Web + Email marketing

I was responsible for designing the look and feel of our monthly editorial campaigns that would appear on our website, emails, and social channels.

Along with editorial campaigns, we also sent daily emails promoting additional marketing stories, campaigns, and subscription membership benefits.

Promotions

ShoeDazzle is a very promotionally-driven brand. I was responsible for designing the look and feel of our seasonal holiday promotions and smaller campaigns. These assets lived on our website, emails, and social channels.

Black friday 2024

I oversaw the 2024 Black Friday campaign from ideation through execution. This campaign would include 3 different promotions that would act as a series.